The Innovative Concept of Billboards Sets a New Trend in On-line Advertising
Released on = March 6, 2006, 7:49 am
Press Release Author = Sorin Ianculescu
Industry = Advertising
Press Release Summary = QBB Net introduces the concept of billboards in on-line advertising and offers FREE advertising space for animated Flash adverts, which display on billboards.
Press Release Body = QBB Net proposes a new innovative concept of free on-line advertising by introducing billboards on which animated advertisements display continuously.
QBB Net (Quality BillBoards Net) is the brainchild of two Romanian students aiming to completely revolutionize the on-line advertising market. The webpage they have created displays animated advertisements (i.e. Flash animations) on four billboards of 300x200 pixels each, conveniently placed in order to ensure maximum visibility to the viewer and maximum exposure for the advertiser.
The two main aspects of the Internet that have motivated the dawn of this new concept are everyone's need for traffic on their website(s) and the high-quality level reached by animated advertisements. It is an obvious fact that website owners are struggling to get traffic, regardless of their activity, and to advertise for their webpage in as many places as possible. But very few advertisements on the Internet are actually effective and actually bring real traffic to a website. However, it is also acknowledged that, when it comes to advertising, animation in general appeals better to the consumer than static images or words.
QBB Net aims to become the largest high-quality real traffic generator for its clients, on the Internet. In order to achieve this, it creates a vicious circle starting with the advertisers who can submit their animated advertisement FOR FREE (at least for the moment). QBB Net's visitors are interested in viewing the advertisements (one of QBB's slogans is "Free adverts for viewer's pleasure") and experiencing the new concept as well. Thus, due to the increase in traffic on www.qbbnet.com , clients get more and more traffic from their ads placed on the billboards. Thus, the advertisers become more numerous and QBB's visitors multiply as well, this closing the vicious circle.
QBB Net has been developed as being a long-term business and not just another boom on the on-line advertising market. Thus, it aims to provide high-quality traffic for its advertisers for long periods of time. The introduction of billboards on the Internet, just as the introduction of QBB, dedicated solely to animated advertising, the widest spread phenomenon in on-line ads, represents a brand-new concept of an international character.
As QBB's creators state on their website, ". it is the idea we want to be regarded for." This is because the two students who have come up with the idea for QBB Net are both in need of money for financing their studies in the UK (one of them) and for professionally specializing in Western Europe (the other). However, as they clearly state on their webpage, they do not want QBB to be regarded as their means of gathering the funds needed for accomplishing their goals but ". as the new concept that it represents." Read the whole document at http://www.qbbnet.com/concept.php .
On the long-term, QBB Net aims to improve the quality of animated ads on the Internet by creating a tacit competition among its clients for displaying ads that persuade the visitor to click them. It also sets out to become the implicit "first step" for people, companies or societies wanting to advertise for a new website, product or simply wanting to maintain their image and brand awareness among consumers of any kind.
Currently QBB Net is FREE, meaning that anyone can submit their advertisement for free. This is because QBB Net wants to first become widely recognized in the field of on-line advertising, it wants to develop its brand thoroughly and to test the market's reaction to this innovative concept.
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